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Coinbase

Digital Marketing Lead

Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing. Collaborate with cross-functional teams to align campaign objectives with overall…
Hybrid Remote Tacoma
Max $800 /hour

194 days left

Digital Marketing Lead

by Coinbase in Social Media Marketing
Tacoma
Hybrid Remote

194 days left

Apply Now

Job role insights

  • Date posted

    June 13, 2024

  • Closing date

    June 13, 2025

  • Location

    Tacoma

  • Salary

    Max $800 /hour

  • Career level

    Fresher Junior

  • Qualification

    Associate

  • Experience

    1 – 2 Years

  • Quantity

    4 person

Description

  • Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing.
  • Collaborate with cross-functional teams to align campaign objectives with overall business goals.
  • Manage an ongoing content calendar and messaging hierarchy across diverse customer personas
  • Utilize A/B testing and other optimization strategies to enhance campaign performance.
Email Marketing:
  • Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation.
  • Create compelling email content and visuals in collaboration with the creative team.
  • Implement best practices for email deliverability and list management.
Analytics and Reporting:
  • Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
  • Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
  • Implement tracking mechanisms to measure and report on email marketing KPIs.
Customer Journey Mapping:
  • Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints.
  • Implement strategies to nurture leads and drive customer retention through email campaigns.
  • Budget Management:
  • Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI.
  • Track and report on campaign expenses, providing recommendations for budget allocation.
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Skills

Data Scientist Marketing Manager

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Digital Marketing Lead
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Digital Marketing Lead
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